At the NOFA-NJ Winter Conference this year, Meredith Melendez, Mercer County Ag. Extension Agent presented a workshop on communication strategies for direct marketers of organic products. Citing the results of a recent Rutgers survey of Mid-Atlantic purchasers of organics, Meredith discussed the who, what and why of consumer trends in the growing organic marketplace. Meredith also urged attendees to seek support from their local extension office as well as the state department of agriculture.
Read more about Meredith’s presentation in The Delmarva Farmer